Zheng Quan Ri Bao Zhi Sheng·2025-10-29 13:38Core Viewpoint - Meituan Flash Purchase has announced the establishment of "Brand Official Flash Warehouses" in collaboration with thousands of brands, aiming to facilitate low-cost and asset-light entry into instant retail for various brands [1][7]. Group 1: Business Model Innovation - The "Brand Official Flash Warehouse" represents a global innovation where brands can set up official flagship stores for instant retail [7]. - The initiative has already seen participation from over a hundred brands, including Sony PlayStation, JBL, and L'Oreal, with warehouses launched in major cities like Beijing, Shanghai, and Guangzhou [7][8]. Group 2: Market Trends - The retail industry is undergoing significant changes, with traditional retail brands shifting from sales channels to experience centers due to high costs [7]. - E-commerce brands are exploring instant retail models to open new sales channels amid rising online traffic costs and competitive pressures [8]. Group 3: Strategic Goals - Meituan Flash Purchase aims to help brands explore the growth potential of the flash warehouse model, transforming instant retail into a stable, efficient, and low-cost business model [7][8]. - The company plans to expand the "Brand Official Flash Warehouse" to cover thousands of brands across various categories, including electronics, beauty, and apparel [7].