Benzinga·2025-10-29 13:21Core Viewpoint - Estee Lauder Companies, Inc. is launching a new digital commerce initiative in partnership with Shopify to enhance online-to-store shopping experiences and improve consumer engagement [2][3][5]. Group 1: Partnership and Strategy - Estee Lauder has partnered with Shopify to create a unified online-to-store shopping architecture aimed at accelerating product rollouts and enhancing personalization [2]. - This initiative aligns with Estee Lauder's "Beauty Reimagined" strategy, focusing on smarter consumer engagement and expanding its omnichannel presence [3]. Group 2: Technology and Implementation - The partnership will leverage real-time analytics, artificial intelligence, and Shopify's commerce engine to enhance brand consistency and agility across Estee Lauder's luxury beauty labels [4]. - The initial rollout of this initiative is expected to begin in the first quarter of calendar 2026, supporting direct-to-consumer operations and standalone stores [6]. Group 3: Market Performance - Estee Lauder's stock was up 1.04% at $99.79 during premarket trading, nearing its 52-week high of $104.53 [7].