2025年智慧旅游示范展示活动在无锡举办

Core Insights - The 2025 Smart Tourism Demonstration and Exhibition event was held in Wuxi, focusing on showcasing the achievements of smart tourism and promoting the implementation of the "Smart Tourism Innovation Development Action Plan" [1] Group 1: Event Overview - The event was co-hosted by the Ministry of Culture and Tourism, Jiangsu Provincial Department of Culture and Tourism, and Wuxi Municipal Government, with various local government bodies involved in its organization [1] - The theme of the event was "Smart Tourism Makes Life Better," emphasizing the importance of smart tourism services through demonstrations, sharing sessions, and networking opportunities [1] Group 2: AI in Tourism - Experts indicated that the application of AI in the tourism industry has become essential, enhancing the travel experience for tourists by providing more personalized, safer, and deeper experiences [4] - A significant 66.56% of tourists expressed willingness to spend more on smart tourism products and services, with an increase in those willing to spend between 1,000 to 3,000 yuan or more [4] Group 3: Industry Practices - Practical applications of smart tourism are underway, such as the Lingshan Cultural Tourism Group's use of digital virtual humans and virtual reality in the Hongshan Wonderland project, allowing tourists to engage with historical figures and experience Wu-Yue culture [7] - The Hongshan Forest Zoo is enhancing visitor management through technology, collecting data on visitor experiences to improve comfort and satisfaction during their visits [7] Group 4: Collaboration and Networking - Representatives at the event observed smart tourism applications in Huishan Ancient Town, and experts shared insights on how smart tourism can rejuvenate traditional tourism [10] - Various companies engaged in supply-demand matching around themes of "smart tourism governance" and "smart tourism services," leading to multiple cooperation intentions [10]