Core Insights - The 2025 Chengdu Marathon, recognized as an A1 class event by the Chinese Athletics Association, continues to attract thousands of runners and showcases the vibrant culture and modernity of Chengdu [1][2] - Xu Fu Ji International Group sponsors the event, promoting its Meilu Sports Energy Biscuit as a key nutritional support for runners, enhancing their performance with scientifically balanced nutrition [1][3] Group 1 - The Meilu Sports Energy Biscuit is designed specifically for athletic scenarios, featuring the Activ-Go formula, which is rich in calcium, iron, and vitamin B2, providing comprehensive nutritional support for athletes [1][3] - The partnership with the Chengdu Marathon allows Xu Fu Ji to connect with a core consumer group, promoting a healthy lifestyle and the brand's philosophy of "pushing limits" [2][3] Group 2 - Over the past year, Meilu Sports Energy Biscuit has sponsored 41 marathon events, reaching over 1 million target consumers, and plans to expand to 45 events, with the Chengdu Marathon being a significant part of this strategy [3] - Xu Fu Ji aims to broaden the influence of Meilu Sports Energy Biscuit beyond marathons to include football training camps and provincial student sports events, reinforcing its brand positioning in the sports snack market [3]
美禄运动力量饼干亮相2025成都马拉松 以美味助力“运动力量冲高高”
Zheng Quan Ri Bao Wang·2025-10-29 13:47