Walmart Connect Ads Up 31%: Can Digital Ads Become a Core Driver?

Key Takeaways Walmart Connect's digital ad revenues jumped 31% year over year in fiscal Q2.Global advertising sales rose 46%, led by stronger targeting and brand engagement.Higher-margin ad and membership businesses are reshaping Walmart's profit mix.Walmart Inc.’s (WMT) second-quarter fiscal 2026 results highlight the retailer’s evolving business model in the rapidly expanding digital advertisement space. Walmart Connect, the company's U.S. digital advertising platform, delivered a stellar performance in t ...