Globenewswire·2025-10-29 14:21Core Insights - Wix.com Ltd. has announced a strategic collaboration with PayPal Inc. to enable AI-powered product discovery and commerce for Wix merchants, allowing them to make their catalogs discoverable on leading AI platforms and accept payments directly through PayPal's services [1][2] Group 1: Collaboration Details - The collaboration will allow Wix merchants to sync their product data and inventory to AI discovery and checkout experiences via PayPal, requiring no additional technical effort [2] - Wix merchants will be among the first to utilize PayPal's agentic commerce services, which combine payments, identity, risk, and buyer protection [2][4] Group 2: Benefits for Wix Merchants - Merchants will benefit from faster time to value as their product catalogs become discoverable and purchasable across supported AI channels through streamlined integration with PayPal [7] - The collaboration will enable Wix merchants to reach shoppers on AI channels, benefiting from intent-driven purchasing journeys beyond traditional search and browsing [7] - Wix merchants will retain brand visibility and customer communications for transactions initiated through AI agents, maintaining their role as the merchant of record [7] Group 3: Future Developments - Store sync for Wix merchants will open for enrollment soon at PayPal.ai, with discoverability on Perplexity expected before the end of 2025 [4] - PayPal's agentic payments solution is anticipated to launch in early 2026, allowing Wix merchants to accept payments on AI surfaces with built-in fraud detection and buyer protection [4]