启东农商银行打好秋季农业生产金融服务“组合拳”

Core Viewpoint - Qidong Rural Commercial Bank actively fulfills its social responsibility by providing tailored financial services to support autumn agricultural production, thereby injecting continuous financial resources into rural revitalization [1]. Group 1: Understanding Financial Needs - The bank has established a regular visiting mechanism to understand the financial needs of farmers and new agricultural entities, with designated visiting days every Tuesday and Thursday, requiring branch managers and customer managers to visit at least 7 households each week [3]. Group 2: Enhancing Financial Services - The bank is advancing the construction and functional upgrade of rural inclusive financial service points, having set up 129 service points, including various types such as comprehensive and government service points, effectively extending its service radius [5]. - A "Financial Service Specialist Team" composed of 24 mid-level cadres has been dispatched to 34 economically weak villages to provide personalized services through on-site visits and financial education [5]. Group 3: Expanding Credit Access - Utilizing the "Three Platforms and Six Positions" service model, the bank has completed credit coverage for 12 towns and 261 administrative villages, with a total of 348,600 households documented and 294,200 households receiving credit, amounting to 45.67 billion yuan [7]. Group 4: Tailored Financial Products - The bank has launched several specialized loan products such as "Rich Farmer E-Loan" and "Rural Revitalization Leader Loan," and has established a direct reporting model for credit needs, ensuring timely financial support during critical agricultural periods [9]. Group 5: Leveraging Technology for Sales - The bank is utilizing the provincial e-commerce live streaming platform to help local specialty agricultural products expand their online sales, successfully promoting products like "Fengshui Pear" and "Jinxiu Yellow Peach" through collaborative live streaming events [11]. - The bank plans to continue optimizing service models and deepening inclusive financial practices to contribute more to high-quality agricultural development and rural prosperity [11].