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DeepTrip老年用户突破20万 今年以来“新银发一族”飞往境外1452座城市
Zheng Quan Shi Bao Wang·2025-10-29 14:38

Core Insights - The report indicates that the travel consumption trends of the elderly population (aged 60 and above) are significantly different from younger groups, with higher spending on accommodation and a preference for mid to high-end hotels [1][2] - The "new generation of silver-haired" travelers are actively engaging in modern travel trends, including social media-driven travel experiences and customized travel options, showcasing a growing market segment [1][2] Group 1: Travel Spending and Preferences - Elderly users' average accommodation spending is over 30% higher than that of younger travelers, with a notable inclination towards high-end hotels [1] - The elderly demographic is a dominant force in luxury travel, with over 70% of luxury cruise users aged between 50 and 70, and more than 90% of high-ticket polar cruise customers falling within this age group [1] - The average spending per trip for the elderly is over 12,000 yuan, which is 25% higher than other age groups [1] Group 2: Seasonal Travel Trends - The travel themes and destination choices of the elderly exhibit clear seasonal patterns, with spring focused on flower viewing, summer on wellness retreats, and winter on warm-weather getaways [1] - Popular domestic travel destinations for the elderly include Beijing, Yunnan, Sichuan, Hunan, Guangxi, Guizhou, Chongqing, Shaanxi, Ningxia, and Hainan [1] Group 3: International Travel Trends - The elderly population shows a preference for short-haul international travel, with popular destinations including Hong Kong, Macau, Osaka, Tokyo, Bangkok, Luang Prabang, Kuala Lumpur, and Bali [2] - There is a growing demand for long-haul international travel among the "new generation of silver-haired" travelers, with popular destinations including Moscow, Budapest, Madrid, Rome, Berlin, Paris, London, Sydney, Wellington, and Amsterdam [2] - The international flight orders for the elderly demographic have increased by 19% year-on-year, with a notable rise in first-time international flight bookings [2]