Core Viewpoint - The article emphasizes the importance of addressing the aging population issue for national development and the well-being of citizens, highlighting the proactive role of China Construction Bank (CCB) Shanghai Branch in developing pension finance and integrating financial services with humanistic care [1] Group 1: Initiatives and Activities - CCB Shanghai Branch organized a series of special activities for the Double Ninth Festival, incorporating AI experiences, aromatherapy, and photography to provide elderly individuals with a blend of technological and humanistic care [1][3] - Volunteers at CCB Shanghai Zhangjiang High-tech Road Branch taught elderly clients how to use AI software, demonstrating its applications in travel planning and health management, thereby enhancing their digital literacy [3][4] - The bank introduced aromatherapy sessions to promote health and well-being among elderly clients, using natural plant extracts to improve mood, sleep, and cognitive functions [5][6] Group 2: Service Enhancements - CCB Shanghai Jing'an Extension Road Branch has implemented a "Respect for the Elderly" service model, offering comprehensive support including financial services and assistance with daily tasks for elderly clients [6][8] - The bank has set up a "Time Photography Studio" to capture memorable moments for elderly clients, enhancing their emotional well-being and providing a platform for social interaction [8] - CCB Shanghai Branch aims to expand its financial services and deepen its commitment to pension finance, focusing on improving the financial well-being and happiness of the elderly population [8]
银发添彩重阳节 建行“港湾”送暖来