Fox Businessยท2025-10-29 14:38Core Insights - Walmart is launching its annual holiday sales events to attract budget-conscious shoppers and maintain its market dominance during the critical shopping season [1][2] Sales Events - Walmart will hold three major sales events, known as Walmart Deals Events, with priority access for loyalty members. The first event is scheduled from Nov. 14 to Nov. 16, with early online access for Walmart+ members starting on the evening of Nov. 13 [2] - The second event will take place from Nov. 25 to Nov. 30, with early access for Walmart+ members beginning on Nov. 24 at 7 p.m. ET. The final event will start on Cyber Monday [2] Discounts and Consumer Behavior - Walmart U.S. CEO John Furner announced that some products will be discounted by up to 60%, with thousands of deals priced under $20, aiming to attract shoppers facing financial pressures [3] - Bank of America CEO Brian Moynihan noted that while the American consumer remains strong, the middle class is increasingly feeling economic strain, which influences spending behavior [3][5] Retail Environment - Retailers are emphasizing value to consumers due to economic challenges and tariff-related price increases. Joe Feldman from Telsey Advisory Group highlighted that consumers are shopping more frequently but spending less, focusing on value and being selective with discretionary purchases [6][8] - Competition among retailers is intensifying, with companies like Amazon and Best Buy launching their own promotional events to attract customers during the holiday season [8] Pricing Trends - Feldman indicated that promotions this year may be used to counteract tariff-related price increases, suggesting that discounts may be less steep compared to previous years, with products potentially being 30% off instead of 40% [9]