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调研速递|诺普信接待摩根士丹利等56家机构 蓝莓新产季产量前置显著 四季度及一季度占比提升

Core Viewpoint - The company showcased its advancements in blueberry business, focusing on cost control, production adjustments, brand building, and channel expansion, indicating a strong position for future growth in the blueberry industry [8] Cost Control - The company has achieved cost control with expenses remaining stable year-on-year during its expansion, implementing four key measures: improving organizational efficiency, optimizing technical solutions, enhancing budget management, and concentrating resources on high-return areas [3] Production Outlook - The new production season is expected to see a significant increase in output, particularly in the fourth and first quarters, due to the application of early promotion technology, which will alleviate supply pressure and align with peak sales periods [3] Pricing Stability - Blueberry prices have remained stable compared to the previous year, supported by precise market timing, high-quality product selection, and expanded direct supply and export channels [4] Channel Expansion - The company aims to increase the sales proportion from key account (KA) channels and has established deep collaborations with major KA clients, while also focusing on enhancing export volumes to Southeast Asia [5] Land Expansion - The company is steadily expanding its land scale in Yunnan and is progressing with its overseas base in Laos, which will replicate successful domestic operations and enhance supply chain efficiency [6] Competitive Landscape - Despite rapid growth in blueberry cultivation in Yunnan, domestic consumption is increasing even faster, allowing the company to maintain a strong competitive barrier through its scale advantages and operational capabilities [7] Strategic Partnerships - The company plans to deepen its collaboration with key clients like Sam's Club, expanding its national coverage and ensuring stable supply through dedicated customer service and specific farm allocations [7]