Core Viewpoint - The acquisition of "Hangzhou Gao Ye Jia" by "Yiyi Co., Ltd." is raising concerns in the market regarding its financial viability and potential impact on Yiyi's profitability [1][3]. Group 1: Acquisition Details - Yiyi Co., Ltd. plans to acquire 100% equity of Hangzhou Gao Ye Jia through a combination of cash and share issuance, with an initial earnest payment of 30 million yuan [3][11]. - The acquisition aims to accelerate Yiyi's entry into the pet food market and enhance its business structure by establishing a dual-driven model of "dog + cat" [3][4]. Group 2: Financial Performance of Hangzhou Gao Ye Jia - In 2023, Hangzhou Gao Ye Jia reported revenue of 302 million yuan and a net profit of 3.08 million yuan, resulting in a net profit margin of only 1% [4]. - The company's revenue is projected to increase to 460 million yuan in 2024, with a net profit of 18.30 million yuan, leading to a net profit margin of 4% [4]. - Comparatively, another pet food company, Guai Bao Pet, achieved a net profit margin of 9.95% in 2023 and 11.96% in 2024, highlighting a significant performance gap [4]. Group 3: Cost and Market Strategy - Rising costs of raw materials, particularly cassava powder used in "Xu Cui Hua" cat litter, have pressured profit margins, with prices increasing by 19%-22% year-on-year [5]. - To maintain market share, Hangzhou Gao Ye Jia is attempting to increase sales volume through price reductions, with plans for further cost optimization after the launch of a new factory by the end of 2024 [6][7]. Group 4: Impact on Yiyi Co., Ltd. - Yiyi's net profit margin was 11.97% in the previous year, and the acquisition of Hangzhou Gao Ye Jia is expected to dilute this margin due to the latter's lower profitability [8]. - Yiyi's revenue for the first three quarters of the year was 1.306 billion yuan, showing a slight decline of 0.72% year-on-year, with a net profit increase of 3.82% to 157 million yuan [13][14]. - The company faces challenges in its overseas markets, which account for 93.57% of total revenue, as fluctuations in international trade conditions impact its pricing power and stability [14].
净利率仅4%，依依股份还要买“高爷家““许翠花”