Yang Zi Wan Bao Wang·2025-10-29 15:35Core Insights - Kuaishou's report reveals that the platform has reached 140 million deep interest users in agriculture, with significant growth in provinces like Gansu, Tibet, Xinjiang, Qinghai, and Sichuan, particularly among users aged over 50 and under 30 [1][3] User Engagement and Content Creation - In the past year, Kuaishou's agricultural content creators generated over 720 billion video views and 11.9 billion interactions, with a notable 34.2% year-on-year increase in new creators from the post-95 generation [3][4] - Female creators represent 63% of the total, indicating a strong presence of women in agricultural content creation [3] Agricultural Knowledge Dissemination - Over 1.5 million users daily accessed authoritative agricultural information on Kuaishou, especially during critical farming periods [4][5] - The platform's agricultural technology authors exceeded 140,000, providing services through live streaming and short videos, with a focus on practical agricultural knowledge [7] Live Streaming and Video Content - Kuaishou's agricultural live streaming sessions saw over 9.4 million interactions, with a daily average of 36,000 broadcasts, reflecting a 17.6% increase in viewership [7] - The platform's agricultural video content covers 96.7% of major agricultural categories, addressing specific production issues through a combination of live Q&A and short video formats [7] Community and Economic Impact - The "community trust economy" is emerging, with 3.5 billion orders generated by agricultural authors, and 78% of the total GMV contributed by fans [16] - Local specialties like Hongze Lake crabs and various fruits have gained national popularity, with the GMV for Hongze Lake crabs increasing by 500% during the crab season [18] Cultural and Social Engagement - The rise of "village stage" performances has revitalized rural entertainment, with a 3.1% increase in creators focused on this content [9][11] - Daily average viewing hours for matchmaking live streams exceeded 440 hours, with a 52% year-on-year increase in consumption of matchmaking content by rural users [11] Wildlife Management and Community Safety - The increase in wild boar populations has led to the formation of hunting teams, with daily viewing times for "protective hunting" live streams growing nearly eightfold [13][15]