How to to Talk to Clients About Private Markets

Core Insights - Private assets, including private equity, private credit, and real estate, are gaining traction among investors, with nearly 20% already holding such assets in their portfolios [2] - A significant 79% of surveyed investors are interested in maintaining or increasing their allocation to private assets in the coming years, particularly among high net worth and younger clients [2] Group 1: Investor Interest and Trends - The 2025 Invesco survey indicates a growing interest in private assets, with nearly one in five investors currently holding them [2] - High net worth individuals and younger clients are particularly keen on exploring private market investments, seeking advisors who can navigate the complexities of these assets [2] Group 2: Role of Private Markets - Private markets are diverse, encompassing private equity, private credit, and real assets, each serving distinct purposes in investment portfolios [3] - Each asset class requires tailored discussions regarding its specific risk-reward profile and the opportunities it presents within a comprehensive investment strategy [3] Group 3: Communication Strategies for Advisors - The terminology used by advisors when discussing private markets is crucial, as technical terms may not resonate with clients [4] - Advisors should focus on how private assets can meet long-term investment needs and emphasize the benefits of diversification through private investments [4] - In a low-interest rate environment, highlighting the role of private credit in providing income and returns can be particularly effective for client engagement [4]