Bayer and Luke Bryan Mark 10 Years of Fighting Hunger with YourUpdateTV

Core Insights - Bayer is collaborating with country superstar Luke Bryan and Feeding America for the 10th anniversary of the "Take Care, Now" campaign, which has provided over 10 million meals to families facing hunger [1][4]. Group 1: Campaign Overview - The "Take Care, Now" campaign aims to address the rising food prices and the issue of food insecurity, particularly in rural communities [1][3]. - The partnership began in 2015, focusing on supporting rural America and raising awareness about food insecurity through various outreach efforts, including Bryan's Farm Tour performances [4][5]. Group 2: Hidden Hunger - "Hidden hunger" refers to a lack of essential nutrients despite the availability of calories, affecting many families in rural areas with limited access to fresh produce and fortified foods [3]. - Bayer's partnership with Feeding America aims to provide more nutrient-rich options to local food banks, addressing this form of malnutrition [3]. Group 3: Community Engagement - Supporters can participate in the campaign by sharing messages online using the hashtag HeresToTheFarmer, with Bayer committing to provide meals for each share to help reach more families in need [6].