中国家用电器协会执行理事长姜风：政策显效释放消费需求

Core Viewpoint - The 20th Central Committee's Fourth Plenary Session emphasizes the need for a combination of effective markets and proactive government in China's economic and social development during the "14th Five-Year Plan" period [1] Group 1: Economic Policies and Impact - The Chinese household appliance industry is experiencing steady economic progress, with new productive forces being cultivated and high-quality development achieving new results, attributed to the synergy of effective markets and proactive government [1] - Policies such as the "old-for-new" program are effectively stimulating the market, with 300 billion yuan allocated in four batches to support the consumption of old appliances, thereby enhancing consumer demand [1] - The implementation of the "old-for-new" policy has led to a rebound in demand for mid-to-high-end products, reflecting a shift towards quality consumption and the public's pursuit of a better life [1] Group 2: Environmental and Technological Shifts - The "old-for-new" policy not only boosts consumption but also promotes the adoption of energy-saving products, pushing companies to focus on energy-saving technologies and green design [1] - Companies are encouraged to shift from price competition to value competition, utilizing advanced technologies and high-quality products to meet consumer demands, thereby achieving high-quality development [1] - The policy drives companies to concentrate on innovation and the development of premium products, further enriching the consumer market [1]