重阳日 宴长者 赴酒庄 齐下沙 孝亲敬老“敬的是时间的沉淀”

Core Insights - The 2025 Langjiu Chongyang Down Sand Ceremony was held on October 29, marking the start of a new brewing cycle for Langjiu, attended by various dignitaries and industry experts [5][6][7] - Langjiu announced a historic storage level of 300,000 tons of sauce-flavored base liquor, with a sales volume for 2026 not exceeding 30,000 tons, reflecting its commitment to quality and long-term strategy [6][7][14] - The event emphasized Langjiu's adherence to traditional brewing techniques and its long-term value philosophy, showcasing its dedication to quality over quantity [7][8][19] Storage and Production Strategy - Langjiu's actual storage of sauce-flavored liquor has reached 300,000 tons, with a sales strategy of "storing ten and selling one," ensuring that annual market sales do not exceed one-tenth of the previous year's storage [6][7] - The company aims to maintain the authenticity of its products and ensure that its offerings are among the best in the same price range [6][14] Cultural and Heritage Aspects - The event highlighted the importance of intangible cultural heritage in the brewing industry, with Langjiu recognized as a national-level inheritor of brewing techniques [9][10] - Langjiu has integrated its brewing techniques into its entire production and sales process, enhancing its cultural significance and consumer experience [10][19] Community Engagement and Marketing - Langjiu launched the "Red Flower Lang · Longevity Feast Chongyang" initiative, promoting filial piety and community engagement through a series of events in Guangdong [12][19] - The company aims to connect emotionally with consumers, particularly the elderly demographic, by emphasizing quality and cultural values in its marketing strategy [19][20] Innovation in Consumer Experience - The integration of traditional culture with modern marketing strategies aims to create immersive experiences for consumers, transforming Langjiu from a product supplier to a provider of high-end banquet solutions [19][20] - The event allowed participants to engage deeply with Langjiu's brewing process, fostering a stronger emotional connection with the brand [15][19]