中国摩托车出口何以“逆势”狂奔

Core Insights - The 138th Canton Fair showcased China's manufacturing transformation, particularly in the motorcycle and electric vehicle sectors, attracting approximately 157,900 overseas buyers from 222 countries and regions [1] - China's motorcycle exports saw a significant increase, with a 29% year-on-year growth in export value and a 22.82% rise in export volume, reaching 9.9674 million units from January to September 2025 [1] Group 1: Electric Vehicle Transition - Over 50% of exhibitors at the Canton Fair presented electric motorcycle models, highlighting advancements in technology such as range-extended hybrids and large-capacity batteries [2] - The export of motorcycles with engine displacements over 200ml increased by 35.8% year-on-year, indicating a growing acceptance of mid-to-high-end products in international markets [2] - Chinese companies are shifting from "manufacturing" to "intelligent manufacturing," integrating new materials and technologies to enhance product value and transition from price competition to a dual focus on brand and technology [2] Group 2: Policy Support - The resilience of China's motorcycle exports is supported by systematic national policies, including the establishment of a comprehensive overseas service system to assist companies in international markets [3] - The "1+N" overseas service platform integrates various resources to provide comprehensive support for companies venturing abroad, including tax, legal, and financial services [3] - Policies encourage the establishment of overseas service stations in key countries, facilitating localized operations for Chinese motorcycle companies [3] Group 3: Market Diversification - Chinese motorcycle companies are adapting to challenges such as rising tariffs in traditional markets by diversifying their market strategies, with Latin America remaining the largest export market and Africa showing over 70% export growth [4] - Emerging markets in the Middle East and Southeast Asia are also demonstrating strong potential, with companies adjusting product structures to meet regional demands [4] - The diversification strategy aligns with policy directions aimed at enhancing bilateral cooperation and creating a favorable environment for market expansion [4] Group 4: Future Outlook - Despite strong growth, challenges remain, including price sensitivity among customers and increased compliance requirements in certain markets [6] - The implementation of supportive policies will enhance companies' capabilities in compliance, risk management, and localized operations, facilitating a transition from "going out" to "integrating in" [6] - The Canton Fair represents a significant showcase of China's motorcycle industry on the international stage, with a focus on technology, brand, and quality as key drivers for future growth [6]