首发“1+10+N”文旅消费精品品牌矩阵，114个重大文旅项目集中签约……四川加速绘就2万亿元文旅新蓝图

Core Insights - The "1+10+N" cultural tourism consumption brand matrix was launched, led by the "Jinxiu Tianfu · Anyi Sichuan" brand, aiming to create a rich and high-quality cultural tourism experience in Sichuan [3][8] - The conference highlighted Sichuan's ambition to transition from a resource-rich province to an industry-strong province, targeting a tourism expenditure of 2 trillion yuan by 2027 [8] Brand Matrix - The matrix includes one leading brand, "Jinxiu Tianfu · Anyi Sichuan," ten provincial-level cultural tourism brands, and numerous local brands from cities like Chengdu and Mianyang [3] - The ten provincial brands are: "Ancient Shu Charm," "Red Glory of Bashu," "Sichuan Star," "Leisure Health," "Enjoying Sichuan," "Must Visit Sichuan," "Panda Partners," "Warm Snow in Sichuan," "Craftsmanship Enlightenment," and "Tianfu Science Popularization (Research Study) Tour" [3] Event Highlights - The event featured four thematic chapters promoting "Jinxiu Tianfu · Anyi Sichuan," showcasing the province's cultural heritage and tourism potential [5] - Notable figures participated in the promotion, emphasizing Sichuan's role as a significant cultural heritage site and its integration of cultural tourism with various industries [5][6] Investment and Projects - A total of 114 major cultural tourism projects were signed at the conference, with a total investment amounting to 56.796 billion yuan, including key projects in Chengdu, Luzhou, and Mianyang [8] - The conference introduced 11 cross-regional major cultural tourism projects aimed at meeting new consumer demands in the tourism sector [8] Digital Tourism Development - Sichuan's inbound tourism has seen an annual growth of over 80% in online visitors, supported by digital tourism initiatives and partnerships with cities like Chengdu and Mianyang [9] - Companies like Ctrip and Tencent are increasing their investments in Sichuan, contributing to the development of a world-class tourism destination [9]