“入境游第一站”展现多元魅力 前三季度上海入境游客632.6万人次 较去年同期增37.14%

Core Insights - Shanghai has received a total of 6.326 million inbound tourists in the first three quarters of this year, an increase of 1.713 million compared to the same period in 2024, representing a year-on-year growth of 37.14% [1] - The number of overnight tourists reached 5.882 million, showing a year-on-year increase of 44.67%, significantly surpassing the levels of 2024 [1] Tourist Demographics - South Korean tourists lead the inbound visitor numbers to Shanghai, with a total of 619,800 visitors, marking a year-on-year increase of 121.09% [2] - Japan and the United States follow as the second and third largest sources of tourists, with over 450,000 and 380,000 visitors respectively [2] - Other notable increases in tourist numbers include Thailand and Indonesia, with year-on-year growth rates of 106.46% and 61.38% respectively [2] Policy Impact and Market Trends - The implementation of visa-free policies for Russian tourists since September 15 has significantly improved the ease of entry, leading to expectations of a surge in Russian tourist numbers in the fourth quarter [2] - The total number of inbound tourists in the first three quarters has already reached 94.3% of last year's total, driven by policy benefits and a series of international events [3] Hospitality Sector Performance - The occupancy rate of star-rated hotels in Shanghai reached 64.81%, an increase of 2.1 percentage points year-on-year, indicating a recovery in the accommodation market [3] - Average room rates remained stable at 741 yuan, reflecting a positive trend of "increased volume and stable prices" in the hospitality sector [3] Cultural and Social Impact - The influx of international tourists has revitalized local culture and commerce, with local businesses experiencing increased foot traffic and popularity [3] - Social media has played a role in promoting local attractions, as evidenced by a small food stall gaining fame through overseas recommendations, attracting tourists from Europe and Southeast Asia [3]