“海南味道”香水亮相国际舞台

Core Insights - The international fragrance brand Bienbiang from Hainan has gained significant recognition at the "Scent Shanghai 2025" autumn exhibition, showcasing its "Hainan Flavor" series, which combines Eastern aesthetics with storytelling [1] - The brand name "Bienbiang" merges the French word "Bien" (meaning good) with the Li ethnic dialect "Biang" (referring to a local rice wine), symbolizing a poetic fusion of Eastern and Western cultures [1] - Bienbiang's fragrance series draws inspiration from Hainan's unique natural resources, transforming the tropical island's cultural essence into distinctive scent narratives, while collaborating with perfumers from the prestigious Grasse Perfume School in France [1] Industry Perspective - Xu Ru, Secretary-General of the China Daily Chemical Industry Association, highlighted that Bienbiang exemplifies how Chinese fragrances are confidently entering the global market, effectively narrating Eastern stories through universally understood olfactory language [2]