北京现代高管内涵汽车圈营销乱象：“遥遥领先，反复洗脑”“大字吸睛，小字免责”

Core Insights - The automotive industry is currently facing marketing chaos, with many manufacturers adopting unconventional strategies to attract consumers [1] Group 1: Marketing Strategies - Some companies are using repetitive slogans like "leading the way" to create a sense of superiority [1] - Others are engaging in misleading advertising practices, such as using large print for attention-grabbing headlines while burying disclaimers in small print [1] - There are also instances of "limited availability" marketing tactics that instill a sense of urgency and fear of missing out among consumers [1]