Core Insights - The 2025 Japan Mobility Show serves as a significant platform for Japanese automakers to showcase their strategies and maintain their competitive edge in the global automotive market [1] Group 1: Event Overview - The 2025 Tokyo Motor Show is being held at the Tokyo International Exhibition Center, featuring major Japanese brands like Toyota, Honda, Nissan, Mitsubishi, Suzuki, and Subaru, while international brands are limited to a few, including BYD from China, Hyundai, Kia, BMW, and Mercedes-Benz [3][4] - BYD made its global debut of a new pure electric K-Car model, the BYD RACCO, which has garnered attention from Japanese automakers [4][5] Group 2: BYD's Strategy - BYD's participation marks its second appearance at the Tokyo Motor Show, emphasizing its commitment to the Japanese market with a focus on both hybrid and pure electric vehicles [4] - The company plans to introduce 7 to 8 models of pure electric and hybrid vehicles in Japan by 2027, having already established 66 sales points in the country [4] Group 3: Japanese Automakers' Focus - Japanese automakers are showcasing a mix of electric and hybrid vehicles, with a notable emphasis on compact and niche markets, contrasting with the broader strategies of Chinese brands [10][12] - Toyota's display features innovative designs and concepts, while Honda and Nissan are also focusing on electric models tailored for the Japanese market [10][12] Group 4: Technological Innovations - Mazda unveiled the Vision Model concept car, which includes a CO2 absorption system, signaling its commitment to electric vehicle technology [11] - Nissan introduced several new models, including the Ariya SUV and the Elgrand MPV, highlighting its focus on electric and hybrid technologies [10][12]
比亚迪携 K-Car 加码日本车市!铃木社长直言 “竞争将至”,东京车展变 “压强测试场”