Core Insights - Starbucks reported strong performance in Q4 and full fiscal year 2025, with continuous revenue growth in the Chinese market for the fourth consecutive quarter and positive same-store sales growth for the second consecutive quarter [1] Revenue Performance - The company's revenue growth is attributed to innovative product offerings, expansion of the profitable delivery channel, and enhanced membership benefits in the Starbucks Rewards program [1] Same-Store Sales Growth - The increase in same-store sales is driven by multi-dimensional innovation, including the launch of the new tea latte series that has expanded non-coffee options and boosted afternoon sales, as well as new breakfast sandwich offerings tailored to Chinese consumer preferences [1] Delivery Channel Growth - The delivery business, leveraging new platform traffic growth and user subsidy policies, continues to show strong growth momentum [1] Membership Growth - As of the end of the fiscal year, the number of active members in the Starbucks Rewards program reached a record high of 25.5 million [1]
品牌蓄力高质增长 星巴克中国发布四季度及全财年业绩报告