北京二锅头被罚

Core Viewpoint - Beijing Erguotou Distillery Co., Ltd. has been fined 15,000 yuan for violating the Anti-Unfair Competition Law, marking a continued pattern of regulatory issues for the company [2][3][5]. Administrative Penalty Details - The penalty was issued by the Beijing Economic and Technological Development Zone Management Committee on October 23, 2025, under the decision number 京技管市监处罚〔2025〕3106号 [3]. - The violation involved misleading product labeling that lacked historical documentation to support promotional claims, constituting unfair competition [5]. Previous Violations - This is not the first instance of administrative penalties for Beijing Erguotou; in December 2022, the company was fined 200,000 yuan for similar issues related to product labeling [6]. - The company has a total of 9 historical enforcement records, with a total amount of 2.7581 million yuan [7]. Industry Context - The company, established in 1949, produces over 120 types of products, with its "Yongfeng Erguotou" brand recognized as a time-honored brand since 2011 [7]. - The traditional Erguotou market is facing structural decline due to changing consumer preferences, particularly among younger generations who favor lighter, more social beverages [7]. - The parent company of Niulanshan Erguotou, Shunxin Agriculture, reported a revenue decline of 19% year-on-year to 4.59 billion yuan, with a 59% drop in net profit to 170 million yuan in the first half of the year [7].