米兰冬奥会倒计时100天，奥运特许商品在天猫独家首发

Core Insights - Tmall's "Super Release" event, themed "Super Fire Seed Spreading Time," marks the beginning of the annual consumption season, showcasing 18 brand launches and attracting over 80,000 consumers for interactive experiences [1][5] - The event's live broadcast garnered nearly 10 million viewers, with related topics reaching over 3 billion views, establishing it as a significant market event [1][7] - Tmall aims to strengthen the connection between the Olympic brand and Chinese consumers through AI and platform advantages, as highlighted by the exclusive launch of Olympic merchandise [1][3] Group 1: Event Highlights - The "Super Release Night" featured a narrative-driven presentation, blending news and art to elevate product launches [3] - Notable collaborations included Li Ning's "Heart Fire Glory" show and Huawei's magic-themed presentation, showcasing innovative product features [3][5] - The event also included immersive offline experiences with over 20 brands, offering interactive activities and product tastings [5][7] Group 2: Brand Engagement - Tmall's Super Release supports brands in launching new products and trends, with nearly 40,000 brands introducing 2.45 million new products, a 46% increase year-on-year [7] - The event utilized diverse formats to create an engaging online and offline experience, fostering a collaborative environment between brands and consumers [7]