Shang Hai Zheng Quan Bao·2025-10-30 05:15Core Insights - The launch of the "National Subsidy" product section on Taobao Tmall aims to implement the personal consumption loan interest subsidy policy, allowing consumers to enjoy interest-free installment payments when purchasing eligible products [1][2] - The combination of government subsidies, financial support, and merchant discounts is expected to stimulate consumer spending and drive economic growth [1] Group 1: Policy Implementation - The "National Subsidy" product section was officially launched on October 30, allowing consumers to benefit from state subsidies when using Huabei installment payments [1] - Since the introduction of the subsidy policy on September 1, e-commerce platforms and brand merchants have actively responded, offering additional interest subsidies [1] Group 2: Consumer Behavior - Interest-free installment payments have become increasingly popular among consumers, as they reduce financial burden and enhance purchasing power [1] - The number of products eligible for Huabei interest-free installments on Taobao Tmall has reached tens of millions, with a 60% increase in the coverage of high-instalment products [2] Group 3: Brand Response - Leading brands, such as Freycat in the pet food industry, have reported significant increases in order numbers through interest-free payments, with a nearly 9-fold growth compared to the previous promotional event [2] - Bosideng Group plans to expand its interest-free installment offerings and enhance promotional efforts to maximize consumer benefits from the subsidy policy [2]