Core Insights - BYD has launched the K-EV BYD RACCO, a model specifically designed for the Japanese market, at the 2025 Tokyo Motor Show, marking a significant step in its strategy to expand its presence in Japan [1][3] - The company is implementing a dual strategy of "pure electric + hybrid" by introducing its first plug-in hybrid model, the Sea Lion 06DM-i, to enhance its product lineup in Japan [1][3] - BYD aims to establish a comprehensive ecosystem for both passenger and commercial vehicles in Japan, enhancing its brand and product influence [1] Passenger Vehicle Segment - The K-EV BYD RACCO and Sea Lion 06DM-i are part of BYD's expanded product matrix in Japan, which already includes popular electric models like Yuan PLUS, Dolphin, and Seal [3] - BYD plans to offer 7 to 8 electric and hybrid models in Japan by 2027, having already established 66 sales points in the country [3] Commercial Vehicle Segment - The company has unveiled the T35 pure electric truck and the J6 living car concept at the commercial vehicle exhibition, along with the J7 and K8 electric buses [5] - The T35 is set to launch in Japan in 2026, designed to meet local regulations and specifications, featuring blade battery technology for enhanced range and practicality [3][5] - Since entering the Japanese commercial vehicle market in 2015, BYD has become a leading brand in the electric bus segment, with its buses operating across various regions in Japan [3]
比亚迪亮相2025东京车展 全球率先发布K-EV