“双十一”走向全球，中国电商巨头寻求海外新增长引擎

Core Insights - The annual "Double Eleven" shopping festival is evolving from a Chinese consumer phenomenon into a global commercial event, with the 2025 event set to take place simultaneously in 20 countries, signaling a strategic shift of Chinese e-commerce giants towards international markets [1][3] Group 1: Global Expansion - The rapid development and maturity of the Chinese e-commerce market are driving this globalization trend, with local players accumulating strong competitive advantages in product innovation, creative marketing, efficient logistics, digital ecosystem construction, and AI applications [3][4] - Chinese e-commerce platforms have made significant progress in global expansion, particularly in Southeast Asia, where their GMV share in key markets like Indonesia, Thailand, and the Philippines has reached 50% [3][4] Group 2: Challenges in Globalization - As Chinese e-commerce giants enter international markets, they face three core challenges: stricter international regulations, intensified competition with entrenched local players, and the need to understand and adapt to cultural differences and consumer habits in various countries [5][6] - The upcoming "Double Eleven" event is seen as a critical test of the global innovation capabilities and localized execution results of Chinese e-commerce giants [6]