上银基金包公交广告宣传的陈博业绩怎么样？ 在管多只产品有清盘风险

Core Viewpoint - The marketing strategy of Shangyin Fund, which emphasizes the fund manager Chen Bo as a personal brand, has sparked controversy within the industry, raising questions about its effectiveness and alignment with regulatory guidelines [4][18]. Marketing Strategy - Shangyin Fund has launched a large-scale advertising campaign featuring fund manager Chen Bo's image, promoting him as a "new trendy buyer" [1][5]. - The campaign includes interactive activities on social media platforms, such as a lottery for users who engage with the promotional content [7][18]. - The marketing approach has drawn comparisons to "fan culture," with many users focusing on promotional giveaways rather than discussing the performance of Chen Bo's managed funds [9][11]. Fund Performance - Chen Bo manages six funds, with only one, Shangyin Future Life Flexible Allocation Mixed Fund, showing a year-to-date return of 36.36%, outperforming the CSI 300 Index's 20.66% [13][14]. - The performance of the other funds under Chen Bo's management has been subpar, with several facing potential liquidation risks due to low asset values [15][18]. Regulatory Concerns - The marketing strategy of emphasizing a single fund manager contrasts with regulatory calls for a more team-oriented investment approach, which could lead to increased risks for investors [18][22]. - As of the end of Q3, Shangyin Fund's total management scale was 251.5 billion yuan, with equity products accounting for less than 2% of its total assets, indicating a need for growth in this area [18][22].