库迪咖啡获评《第一财经》杂志2025年金字招牌品牌创新典范

Core Insights - Kudi Coffee has been recognized as a "Gold Signboard" brand innovation model by "First Financial" magazine for its exceptional product quality, innovative market strategies, and broad market recognition [1][5] Brand Recognition - The "Gold Signboard" list is one of the most credible consumer market opinion surveys in China, selected by consumer votes, and has been held for 17 consecutive years [5] - Kudi Coffee's inclusion in the list demonstrates its brand strength and influence in the coffee market, with over 18,000 global stores across 33 countries and regions, ranking third among global coffee brands [5] Product Strategy - Kudi Coffee aims to make coffee enjoyment easy for users, supported by a large store network and an innovative product system that covers diverse consumption scenarios [5] - The company has introduced various flavored beverages, such as milk coffee, tea coffee, and fruit coffee, appealing to mainstream young consumers and redefining coffee consumption choices [5][6] Supply Chain and Quality - Kudi Coffee emphasizes quality through a comprehensive supply chain, establishing a global supply chain base in Anhui with over 400,000 square meters, including a super factory with a processing capacity of 75,000 tons of green beans annually [6] - The company collaborates with raw material production areas in Yunnan, Shanxi, and Rwanda to ensure high-quality supply, sourcing coffee beans from Ethiopia, Colombia, Brazil, and Yunnan, China [6] Cultural Engagement - Kudi Coffee enhances its brand image by integrating cultural elements and popular IPs, connecting with younger audiences and establishing deeper emotional links with consumers [7] - The brand's influence extends beyond coffee, collaborating with major events like the 2025 WTT China Grand Slam and the 2025 League of Legends World Championship, showcasing its recognition across various sectors [7] Future Outlook - Kudi Coffee plans to deepen its brand influence by leveraging its global supply chain and expanding its store network, aiming to create a "coffee + trendy play" ecosystem that resonates with Generation Z [8]