打“杜甫牌”应有何不同？专家“把脉”郑州文化IP

Core Viewpoint - The article discusses the cultural significance of Du Fu, a renowned Chinese poet born in Zhengzhou, and emphasizes the need for Zhengzhou to transform its cultural resources into development momentum while learning from the experiences of other cities like Chengdu [1]. Group 1: Cultural Heritage and Identity - Du Fu is recognized as a cultural asset of Zhengzhou, yet none of his existing 1,455 poems explicitly describe the city's landscapes, indicating a gap in local cultural representation [1]. - The city is home to significant literary heritage, including "The Book of Songs" and the legacies of other literary figures such as Bai Juyi and Liu Yuxi, which form the foundation of Zhengzhou's cultural identity [1]. Group 2: Cultural Development Strategies - Experts suggest that Zhengzhou should not merely replicate Chengdu's model but instead focus on a differentiated approach that explores the connections between Du Fu and the Confucian culture of the Central Plains [2]. - The integration of poetry with intangible cultural heritage, music, and visual arts is recommended to make the cultural experience more tangible and resonant for the public [2]. Group 3: Community Engagement and Collaboration - Cultural relics in Zhengzhou, such as Du Fu's hometown and Liu Yuxi Park, should be utilized as educational platforms to embed the spirit of the poet into the daily lives of citizens [2]. - Collaboration with other poetry cities like Chengdu and Chongqing is encouraged to promote innovative development of traditional culture through resource sharing and cross-regional cooperation [2]. Group 4: Long-term Cultural Initiatives - The development of cultural IP should focus on finding the right spiritual entry points and should not be driven by short-term gains; instead, it requires sustained efforts [2]. - Cultural festivals, such as reciting Du Fu's poems during the Chongyang Festival, can serve as important venues for cultural activation and transforming emotional resonance into tourism consumption [2].