小红书 CMO之恒：没有种草打底，任何生意都很难规模化

Core Insights - Xiaohongshu is a lifestyle community that attracts active young users and has garnered attention from various industries, but companies face challenges in marketing on the platform [1][3] - The platform is unique as a UGC (User Generated Content) platform that emphasizes dual-column display, combining recommendation and search, which, along with a high community atmosphere and strict review requirements, leads to low exposure for low-quality content [3] - The company has invested significant time in collaborating with various enterprises to conduct experiments and research to validate their strategies, ultimately concluding that "grass planting" (the act of recommending products) is essential for scaling any industry on Xiaohongshu [3] - "Grass planting" is not merely a single action but serves as the beginning of resonance with users, a prelude to a pleasant experience, and the starting point for business [3]