Zheng Quan Ri Bao Wang·2025-10-30 07:45Core Insights - Starbucks reported a continuous revenue growth in the Chinese market for the fourth consecutive quarter, reaching $831.6 million, a year-on-year increase of 6% [1] - The company achieved a same-store sales growth of 2% and a transaction volume increase of 9% in the fourth quarter, driven by innovative non-coffee beverages and the demand for its delivery service [1] - For the entire fiscal year 2025, Starbucks China generated $3.105 billion in revenue, reflecting a 5% year-on-year growth, with record sales across various time frames due to digital capabilities and delivery subsidies [1] Revenue and Profitability - The operating profit and profit margin have shown sequential improvement for four consecutive quarters, indicating a sustained enhancement in the business fundamentals [1] - The company opened 183 new stores in the fourth quarter, entering 47 new county-level markets, with a total of 415 net new stores for the fiscal year 2025 [1][2] Product Innovation and Marketing - Starbucks launched seasonal products such as the Perfumed Coconut Latte and the Osmanthus series, which enriched the non-coffee beverage options and boosted afternoon sales [2] - The marketing strategy included leveraging social media trends, such as the "First Cup of Autumn," which led to record daily sales, and collaborating with Xiaohongshu to create themed community spaces in over 1,800 stores [2] Market Position and Strategy - As of the end of fiscal year 2025, Starbucks has opened 8,011 stores across 1,091 county-level cities in China, maintaining high profitability levels for new stores [2][3] - The company emphasizes understanding consumer needs and adapting to market changes as key strategies for sustainable growth in a competitive landscape [3] Digitalization and Sustainability - Starbucks China has established an innovation technology center to enhance personalized experiences and is collaborating with Envision Technology on a supply chain carbon management platform to promote sustainability [3] - The focus on integrating technology with human elements aims to create a unique experience across its stores [3] Leadership Perspective - The CEO of Starbucks China expressed confidence in the market and commitment to sustainable high-quality development, highlighting the strong economic benefits of new store openings as a driving force for growth [4]