每10台18套洗碗机，就有1台来自这一模式

Core Insights - The "Double 11" shopping festival has sparked a kitchen revolution in Chinese households, with a significant shift towards large-capacity dishwashers, which accounted for over 67% of sales during the event [1] - The demand for dishwashers is evolving from basic cleaning to comprehensive solutions, with consumers prioritizing capacity, cleaning efficiency, drying effectiveness, and storage longevity [1][3] - Localized innovation in the dishwasher market is driven by the unique needs of Chinese cooking, which includes a variety of dishware and cooking utensils that differ from Western standards [1][5] Market Trends - In the first eight months of 2025, the retail sales of dishwashers in China reached 7.6 billion yuan, marking an 8.7% year-on-year increase [1] - The average capacity of dishwashers has increased from 13-14 sets to 15 sets, with new models exceeding 20 sets [1] - The introduction of customized dishwashers, such as the 18-set model developed by Suning and Siemens, has gained significant market traction, achieving a 10.6% market share [1][3] Consumer Preferences - A survey indicated that 63.2% of consumers consider capacity as the primary factor in their purchasing decisions [1] - There is a growing interest in multifunctional dishwashers that can wash a variety of items beyond traditional dishware, including fruits, vegetables, and even household items [3][5] Product Development - The launch of the 20-set dishwasher reflects ongoing collaboration between Suning and Bosch, focusing on advanced drying technologies that cater to Chinese consumer preferences [3] - New dishwasher designs are increasingly integrating with kitchen aesthetics, offering various forms such as water tank, drawer, and built-in models to address space constraints in smaller kitchens [5] Pricing Strategies - The "True Benefit Subsidy" initiative launched by Suning during Double 11 aims to make dishwashers more affordable, with significant price reductions on popular models [7] - For example, the subsidized price for a 20-set Siemens dishwasher is 7,499 yuan, while other brands like Midea and Casarte offer models starting at 2,999 yuan and 3,999 yuan respectively [7]