“冰雪游”“避寒游”升温，航司加码“一冷一暖”旅游航线

Core Insights - The civil aviation industry in China has officially implemented the flight schedule for the 2025/2026 winter-spring season, with airlines focusing on increasing capacity for "northward skiing" and "southward winter escape" routes [1][4] - Data from various travel platforms indicates a significant rise in interest for ice and snow tourism as well as winter escape trips, with notable increases in flight bookings to popular destinations [1][3] Flight Booking Trends - From October 29 to December 31, flight bookings to Harbin, a popular ice city, increased by 23% year-on-year, with major source cities being Shanghai, Beijing, Hangzhou, Chengdu, and Guangzhou [1] - The Alashan region's Keketohai ski resort saw a staggering 274% year-on-year increase in flight bookings, indicating a strong demand for skiing destinations [1] - Traditional winter escape destinations like Sanya and Haikou also experienced significant growth, with flight bookings increasing by 79% and 42% respectively [1] Popular Routes and Adjustments - The top ten most popular flight routes from October 26 to December 31 include routes between Guangzhou and Shanghai, as well as Beijing to Sanya, with the latter surpassing the Beijing-Guangzhou route in bookings [3] - Northern travelers are increasingly visiting southern cities such as Kunming, Xiamen, and Zhuhai for winter, prompting airlines to add routes to smaller southern airports [3] - Flight bookings to Yunnan's Mangshi and Pu'er increased by 48% and 27% respectively, reflecting the growing trend of winter travel to these regions [3] Pricing and Market Response - Many flight routes have entered a low-price range, with ticket prices for destinations like Xishuangbanna and Dali dropping to as low as 241 yuan, representing discounts of up to 85% [4] - The combination of affordable ticket prices and the appeal of "ice and snow season" and "winter escape" tourism has significantly stimulated travel demand [4] - Airlines such as China Eastern Airlines and China Southern Airlines are actively adjusting their capacity to meet seasonal market demands, with new routes and increased flight frequencies to popular destinations [4]