星巴克发布四季度财报:中国市场净营收、同店销售、经营利润率连续稳健增长
Xin Lang Cai Jing·2025-10-30 09:41

Core Insights - Starbucks reported strong performance in Q4 and full fiscal year 2025, with continuous revenue growth and improved profit margins in the Chinese market [1][2] - The growth in same-store sales is attributed to product innovation, expansion of the delivery channel, and enhanced membership benefits [1][2] Financial Performance - Revenue for Q4 reached $831.6 million, a 6% year-over-year increase, while total revenue for fiscal year 2025 was $3.105 billion, up 5% [2] - Operating profit margins remained in double digits, with both operating profit and profit margins showing sequential improvement over four consecutive quarters [2] Store Expansion - In Q4, Starbucks opened 183 new stores, entering 47 new county-level markets, with a total of 415 net new stores added in fiscal year 2025 [2] - The company has established 8,011 stores across 1,091 county-level cities in China, enhancing its third space strategy and local cultural connections [2] Product Innovation and Delivery Growth - The launch of the tea latte series and new breakfast sandwich options has effectively driven afternoon consumption and increased food sales [1][2] - The "Star Delivery" service continues to grow strongly, supported by new platform traffic and user subsidy policies [1]