信息泛滥下国际传播如何促进全球健康与发展？专家学者这么说

Core Viewpoint - Misinformation is identified as one of the most severe global threats, undermining trust and cooperation in international contexts, necessitating a focus on communication to rebuild trust and consensus [1][3]. Group 1: Importance of Trust and Communication - The Fourth Global Forum on Development and Health Communication emphasized the need for communication to inject new momentum into international cooperation amid a backdrop of trust deficits and increasing uncertainty [1]. - Siddharth Chatterjee highlighted the role of communication in building trust systems and public health emergency responses, stressing the need to replace misinformation with respectful dialogue to foster cooperation [3]. - The lack of high-quality information is seen as a critical public resource issue, leading to difficulties in government decision-making and public trust [3]. Group 2: Localized Communication Strategies - Felix Mbetera shared that localized narratives in Kenya, using local languages and cultural contexts, have been effective in enhancing the credibility of health information and promoting community-driven health actions [3][4]. - The World Health Organization's Sean Casey presented a case from Samoa, where visual storytelling was used to alleviate fears and misinformation during a measles outbreak, demonstrating the importance of genuine listening and empathy in rebuilding trust [4][5]. Group 3: Practical Examples of Trust Rebuilding - The use of local narratives and relatable communication methods has shown to bridge cognitive gaps and inspire action, as evidenced by the practices in Kenya and Samoa [5].