从粤北粮仓到长三角餐桌，清远丝苗米杭城“圈粉”

Core Viewpoint - Qingyuan Si Miao Rice is establishing itself as a significant player in the Yangtze River Delta market, showcasing its quality and brand at the 2025 China International Grain and Oil Expo, thereby connecting northern Guangdong's ecological agriculture with the consumption market in the Yangtze River Delta [2][3][67]. Group 1: Event Overview - The 21st China International Grain and Oil Products and Equipment Technology Exhibition opened on October 30 in Hangzhou and will last until November 1 [4][5]. - Qingyuan Si Miao Rice made a grand appearance at the exhibition, supported by the Guangdong Province Si Miao Rice cross-county cluster industrial park project [6][7]. Group 2: Product Quality and Features - Qingyuan Si Miao Rice is characterized by its long, translucent grains, rich aroma, and excellent quality, benefiting from the fertile sandy loam and suitable climate conditions in the region [22][23]. - In 2024, the planting area for Qingyuan Si Miao Rice reached 1.5604 million acres, with a comprehensive output value of 6.457 billion yuan [24]. Group 3: Market Strategy and Expansion - The exhibition served as a strategic step for Qingyuan Si Miao Rice to expand into the Yangtze River Delta market, with local buyers expressing interest in high-end supermarkets and restaurants [52][54]. - The industry has formed a complete supply chain, with six modern processing centers capable of handling over 1,000 tons daily, and 68 drying centers with a storage capacity of 420,000 tons [58][59]. Group 4: Brand Development and Future Plans - Qingyuan Si Miao Rice presented itself under a unified regional public brand, allowing nine enterprises to showcase their strengths collectively, enhancing brand visibility and market penetration [40][41]. - The Qingyuan Rice Industry Association plans to implement a comprehensive branding strategy in 2025, focusing on brand operation, promotional tours, and multimedia communication to establish industry benchmarks [49].