Group 1 - HSSP INTL announced a joint venture with COTY to distribute e-cigarette products in the Middle East, focusing on the "LOST MARY" brand [1][3] - The joint venture will initially target Saudi Arabia, Iraq, and Egypt, with the Middle East e-cigarette market projected to reach $3.5 billion by the end of 2025, growing at a compound annual growth rate (CAGR) of 21% [1] - HSSP INTL's subsidiary Alpha Six Three is working on registering and importing HEAPS e-cigarette products in Australia, having already established a branch in New Zealand for e-cigarette sales [2] Group 2 - COTY, based in Dubai, is a diversified investment holding company with expertise in alternative nicotine, technology, and retail, providing support for the joint venture's expansion in the high-growth Middle Eastern market [3] - The company "Miracle" is a leading player in the e-cigarette industry, having transitioned from a channel trader to a global brand owner, with operations in over 100 markets and more than 100,000 retail outlets worldwide [3] - HSSP INTL's board proposed changing the company's name to East Nova Holdings Limited to better reflect its future business plans and direction [2]
HSSP INTL：将在中东及澳洲独家分销电子烟巨头爱奇迹产品 公司拟更名