Tilray Brands Sets Sights on Asia: Bringing Award-Winning Craft Beers to Japan’s Premier American Craft Beer Experience Festival

Core Insights - Tilray Brands, Inc. is expanding its craft beer offerings into Asia, specifically debuting at the American Craft Beer Experience Festival in Japan from November 22-24, 2025 [1][2] - The festival is a significant event for American craft breweries, attracting industry leaders and enthusiasts, highlighting the growing demand for premium craft beers in Asia [2][4] Company Strategy - Tilray's participation in the festival reflects its commitment to growing its beverage business in key global markets, particularly in Asia [2][4] - The company aims to enhance its international presence and engage with new audiences by showcasing its craft beer portfolio [4][5] Product Offerings - At the festival, Tilray will feature tap-only selections from its craft beer brands, including notable offerings like Cloud Mentality and Apocalypse IPA from 10 Barrel Brewing Co., West Coast IPA from Green Flash Brewing Co., and Duet IPA from Alpine Beer Company [6][4] Market Position - Tilray Brands operates as a leading global lifestyle and consumer packaged goods company, with a diverse portfolio that includes over 40 brands across more than 20 countries [5]