Xin Lang Ke Ji·2025-10-30 10:56Core Insights - BYD showcased its K-EV BYD RACCO, a model tailored for the Japanese market, and introduced its first plug-in hybrid vehicle, the Sea Lion 06DM-i, at the 2025 Japan Mobility Show [2] - The company aims to build a comprehensive product matrix in Japan, combining both hybrid and pure electric vehicles, to enhance its brand and product influence [2] - BYD plans to expand its product lineup to 7-8 pure electric and hybrid models in Japan by 2027, having already established 66 sales points in the country [2] Passenger Vehicle Segment - The passenger vehicle display featured the K-EV BYD RACCO, Sea Lion 06DM-i, and popular upgraded models such as Yuan PLUS, Dolphin, and Seal, along with the U9 supercar [2] - Since entering the Japanese passenger vehicle market in July 2022, BYD has launched several successful pure electric models, including Yuan PLUS, Dolphin, Seal, and Sea Lion 07 [2] Commercial Vehicle Segment - BYD globally unveiled the pure electric truck T35 and the small pure electric bus J6 living car concept, alongside the medium-sized J7 and large K8 electric buses [3] - The T35 is set to launch in Japan in 2026, designed to meet local regulations and specifications, and will be released in mainland China on November 13 this year [3] - BYD has become the leading brand in Japan's electric bus market since entering in 2015, with its electric buses operating across various public transport systems from Hokkaido to Okinawa [3] Strategic Commitment - The General Manager of BYD's Asia-Pacific Automotive Sales Division emphasized the company's commitment to providing high-quality, locally relevant electric products that meet safety and efficiency standards [3] - BYD plans to continue investing in the Japanese market, enhancing its service system, and expanding its product matrix to explore sustainable future mobility solutions with Japanese users [3]