Group 1 - The phenomenon of films being withdrawn from release is at a five-year high, with at least 10 films having been pulled close to their release dates as of the end of October [1] - The frequency of last-minute withdrawals has increased, particularly during key release periods such as the May Day holiday, where multiple films adjusted their release dates shortly before their planned openings [1] - In the second half of the year, the trend of withdrawals intensified, with several films announcing and then canceling their release plans shortly thereafter [1] Group 2 - The increasing number of temporary withdrawals signals a deep adjustment period for the film market, indicating a need for the industry to upgrade its content creation and operational strategies [2] - The competitive nature of popular release periods has led to a cautious approach from film producers, who are now more aware of the risks associated with entering crowded release windows [2] - Films that fail to generate expected audience engagement and box office performance face a rapid decline in their viability, highlighting the importance of market dynamics [2]
超十部影片“临阵脱逃”,电影“撤档”体现市场调整
Qi Lu Wan Bao·2025-10-30 11:39