Zheng Quan Shi Bao·2025-10-30 11:50Core Viewpoint - The ongoing dispute between JD.com and Douyin highlights the competitive tensions in the e-commerce sector, particularly regarding pricing strategies and market practices during the Double Eleven shopping festival [1][4]. Group 1: JD.com's Position - JD.com is accused of enforcing a "choose one" policy, compelling merchants to maintain lower prices on its platform compared to others, with penalties for non-compliance [1][2]. - The company claims that its pricing strategy aims to ensure competitive pricing for consumers and is not a "choose one" practice, which it argues is a misinterpretation of its policies [2][3]. - JD.com emphasizes that its core requirement is price benchmarking rather than exclusive partnerships, aiming to prevent itself from becoming a "price highland" [3]. Group 2: Douyin's Response - Douyin counters JD.com's claims, asserting that JD.com is indeed restricting merchants' rights to operate on other platforms and using hefty fines as a threat [4]. - Douyin references a previous ruling by the State Administration for Market Regulation, which penalized a platform for similar "choose one" practices, indicating that JD.com's actions may constitute illegal market restrictions [4]. - Douyin expresses a desire for regulatory bodies to investigate the situation to uphold fair market practices and protect merchants' rights [4]. Group 3: Industry Dynamics - The competition between JD.com and Douyin reflects a broader struggle in the e-commerce landscape, where price sensitivity among consumers is increasingly critical [5]. - Analysts suggest that the conflict is not merely a public relations battle but represents a deeper ecological competition for market share and resource control between the two platforms [5]. - JD.com's strategy to limit promotional activities on Douyin is seen as an effort to protect its pricing structure against the rising influence of live-streaming e-commerce [5].