Core Insights - The "Urban Commercial Quality Improvement Action Plan" aims to enhance urban commercial systems by promoting diverse consumption and supporting high-quality economic development [1][2] Group 1: Policy and Industry Trends - The plan emphasizes the dual approach of supply and demand, focusing on innovation and quality upgrades to meet diverse consumer needs while enhancing consumption willingness through optimized experiences [1][3] - The integration of culture, commerce, and tourism is highlighted as a key feature, aiming to create unique commercial landmarks that enhance urban soft power and attract international tourists [2][3] Group 2: Company Strategies - Companies are actively aligning their strategies with the plan, such as Beijing Yuanlong Yatu Cultural Communication Co., Ltd., which is expanding its C-end retail business and focusing on cultural IP collaborations [4][5] - The company is developing various products based on popular global IPs, which have received positive consumer feedback, indicating a successful integration of diverse business models [5]
政策助力城市商业向“文化消费目的地”转型 上市公司积极布局