HOLIKE(SH:603898) Xin Lang Cai Jing·2025-10-30 12:25Core Viewpoint - Haolaike, a well-known company in the custom home furnishing industry, has shown solid performance in terms of revenue and profitability, while maintaining a low debt ratio and a competitive gross margin compared to industry averages [1][2][3]. Group 1: Company Overview - Haolaike was established on April 9, 2007, and went public on February 17, 2015, on the Shanghai Stock Exchange, with its headquarters located in Guangdong Province [1]. - The company specializes in furniture manufacturing, focusing on whole-house customization, and is recognized for its environmentally friendly materials and personalized design services [1]. Group 2: Financial Performance - As of Q3 2025, Haolaike reported a revenue of 1.265 billion yuan, ranking 8th among 15 companies in the industry, with the industry leader, Oppein, achieving 13.214 billion yuan [2]. - The revenue breakdown includes: 567 million yuan from overall wardrobes (68.25%), 165 million yuan from cabinets (19.86%), and 35.29 million yuan from other categories (4.25%) [2]. - The net profit for the same period was 30.72 million yuan, also ranking 8th in the industry, with the industry leader's net profit at 1.835 billion yuan [2]. Group 3: Financial Ratios - Haolaike's debt-to-asset ratio stood at 17.78% in Q3 2025, significantly lower than the industry average of 41.92% and down from 28.22% in the previous year, indicating strong solvency [3]. - The gross margin for Q3 2025 was 31.48%, slightly down from 34.68% year-on-year but still above the industry average of 29.57% [3]. Group 4: Shareholder Information - As of September 30, 2025, the number of A-share shareholders increased by 3.34% to 9,123, while the average number of circulating A-shares held per shareholder decreased by 3.22% to 34,100 [5]. Group 5: Strategic Developments - The company is focusing on the mid-to-high-end market in 2024, having signed Chen Kun as a spokesperson and optimizing retail channel services, with revenue from integrated channels growing over 60% year-on-year [5]. - Haolaike is also advancing its smart home product ecosystem through its subsidiary, Heimi Technology, which it controls and operates [5].