SurgePays Unlocks New Revenue Channel with Launch of Growth Marketing & Data Partnerships Division

Core Insights - SurgePays, Inc. has launched a new Growth Marketing and Data Partnerships Division to enhance monetization of its data ecosystem and expand high-margin recurring revenue opportunities [1][6] - The division will be led by James Herber, who has extensive experience in digital acquisition and partnership development within the fintech and telecommunications sectors [2][6] - The initiative aims to transform SurgePays' consumer data ecosystem into a scalable growth engine, leveraging verified consumer interactions for targeted marketing and cross-selling opportunities [5][6] Company Strategy - The new division is a strategic milestone in SurgePays' growth trajectory, focusing on underserved markets and utilizing the DigitizeIQ platform for consumer marketing [4][5] - SurgePays aims to reduce customer acquisition costs by generating additional revenue through complementary services, enhancing long-term shareholder value [5][6] - The company is transitioning from a transactional platform to a data-driven revenue network, positioning itself for sustained competitive advantage [5][6] Leadership and Expertise - James Herber will oversee the integration of marketing performance, partner analytics, and audience management across SurgePays' ecosystem, including Torch Wireless and LinkUp Mobile [3][6] - The leadership aims to eliminate customer acquisition costs and expects the new division to become a significant revenue driver within the next 12 to 18 months [6] Revenue Generation - The initiative is expected to generate high-margin recurring revenue through data partnerships, analytics integrations, and targeted marketing programs [6] - SurgePays is uniquely positioned to grow across both retail and online channels, evolving into a leading data intelligence and digital marketplace platform for underserved populations [8]