Xin Lang Ke Ji·2025-10-30 13:39Core Viewpoint - Recent rumors regarding "JD's hefty fines against Midea" and "JD's exclusive selection" stem from JD's requirement that prices on its platform cannot exceed those on other platforms, leading to price competition with Douyin's live streaming [1] Group 1: JD's Pricing Strategy - JD's insistence on competitive pricing aims to ensure that high-volume brands like Midea maintain their sales on its platform [1] - JD's actions have been interpreted as limiting merchants' autonomy to operate on other platforms, particularly Douyin [1] Group 2: Douyin's Response - Douyin's e-commerce representative confirmed that JD's practices indeed restrict merchants' rights to operate freely on other platforms [1] - Douyin's home appliance head, Li Wentao, stated that JD's actions constitute "exclusive selection" and highlighted JD's prohibition on merchants using Douyin's promotional coupons during major sales events [1]