Zheng Quan Ri Bao Wang·2025-10-30 13:45Core Insights - Haier Smart Home Co., Ltd. reported a strong performance for the first three quarters of 2025, achieving a revenue of 234.05 billion yuan, a year-on-year increase of 10%, and a net profit of 17.37 billion yuan, up 14.7%, marking a historical high [1] - The company attributes its success to three major transformations: enhancing the competitiveness of popular and suite products, advancing AI and digital transformation, and focusing on localized operations to upgrade its global operational system [1] Group 1: Product Strategy - Haier Smart Home has secured the top domestic market share by strengthening the competitiveness of popular products and enhancing suite offerings, resulting in a 9.5% revenue growth in the Chinese market for the first three quarters [2] - The company’s popular product series, such as the Lazy Washing Series, achieved sales of over 200,000 units, making it the top-selling model in its category, while the Leader brand saw revenue growth exceeding 25% [2][3] - Suite products like Casarte and Haier's offerings have significantly contributed to revenue, with Casarte suite sales accounting for 36% and Haier suite sales for 15% of total revenue [3] Group 2: Digital Transformation - The steady growth in performance is supported by ongoing digital transformation strategies across all processes, including R&D, manufacturing, supply chain, marketing, logistics, and services [5] - The company has improved operational efficiency by implementing a digital inventory model, with direct delivery orders to customers increasing to 74% [5] - Haier Smart Home has enhanced its digital marketing capabilities, resulting in a 17% year-on-year increase in its A3 user base and a 13% improvement in marketing ROI [5] Group 3: Global Operations - Despite challenges in developed markets, Haier Smart Home's overseas revenue grew by 10.5%, with stable operations in North America and expanding market share in Europe [6][7] - The company focuses on localized product development, launching energy-efficient appliances that exceed local standards, such as refrigerators and washing machines in Europe [7] - Haier Smart Home is enhancing its service and supply chain networks to improve local market responsiveness and customer experience, including the establishment of a major manufacturing base in Thailand [7]