TotallyKidz Chooses Bright Mountain Media as Exclusive SSP Partner

Core Insights - The partnership between TotallyKidz and Bright Mountain aims to enhance COPPA-compliant advertising for kids by leveraging a portfolio of over 3,000 curated game apps [1][2][6] Company Overview - TotallyKidz is a leading kids' ad network focused on creating safe and engaging experiences for children, ensuring compliance with COPPA regulations [1][7] - Bright Mountain serves as the exclusive Supply-Side Platform (SSP) partner for TotallyKidz, providing technology and audience insights to optimize ad campaigns [1][3] Market Dynamics - Generation Alpha, children born after 2010, has significant purchasing influence, with their household influence valued at over $5.39 trillion and their shopping accounting for more than $28 billion in 2024 [3] - 69% of these children have requested purchases based on advertisements, indicating their strong impact on family buying decisions [3] Strategic Advantages - The partnership allows TotallyKidz to access Bright Mountain's extensive inventory and data-driven insights, enhancing targeting capabilities for advertisers [4][6] - Bright Mountain's portfolio includes various media properties that cater to parenting and family audiences, ensuring compliance with GDPR, CCPA, and COPPA [5] Future Outlook - The collaboration is expected to strengthen both companies' positions in the digital advertising space, providing value to publishers, advertisers, and audiences [6]